Social media can be an easy and budget-friendly way to market your small business– but not all social platforms are good fits for all businesses. You may wonder whether you should devote time to the latest craze, the social bookmarking site Pinterest. In short, it depends.
If your target audience is female-centric, Pinterest is worth pursuing.
Do you find Pinterest useful to you personally?
You’re more likely to maintain a social presence if you find Pinterest useful, and if you find it useful, others are more likely to find your pins useful as well. So, if using Pinterest feels like a stretch, you may want to forgo it. But think about it in creative terms before you dismiss it. A nail salon could pin unusual nail designs they’d like to emulate – not all Pins have to be your own. People may visit your nail salon simply because they like your selection of photographs. Pinterest is a great way to express a personal aesthetic.
If you’re on the fence about Pinterest, consider this: Pinterest users are 10 percent more likely2 to make a purchase than people who come over from other social networks.1The Demographics of Social Media Users — 2012, Pew Research Center’s Internet & American Life Project Post-Election Survey, Nov. 14 – Dec. 9, 2012
2Pinterest Referrals Are 10 Percent More Likely to Make Purchases – Shopify, May 2012. Article dated April 15, 2013 Christine Landry Link: http://www.dexone.com/resources/marketing-simplified/strategy/pinterest-right-your-business